Sales has changed
Sales used to be a matter of people and hours. AI has moved the line between what a salesperson has to do themselves and what a system can carry. What's left for the salesperson is the scarce part: judgement, positioning, the conversation itself, the human connection. The rest can be designed.
That is go-to-market engineering. Treating sales not as a matter of more hours or more people, but as a system you design, measure and improve. For the first time, growth for a small business is a design question instead of a capacity question.
I started in sales in 2018. I sold to consumers and to businesses, and most recently software at Visma. That showed me where the sales system breaks in practice. My background in business administration, innovation and entrepreneurship gave me the framework to recognise what is happening here: not a new tool, but a shift in how the profession itself is organised. The agents that now make up the Sales Agents package I first built for my own meetings, in the team where I worked.
With Revenup I help B2B founders and sales teams embrace that shift rather than be overtaken by it. If you want more customers, I start with the question of who your ideal customer really is, who makes the decision and how we reach them, and I build and run the machine that reaches and interests them, up to the point where the conversation starts. If you want to take the admin off your team's plate, I take over the work around every meeting: the prep, the CRM, the follow-up. In both cases you're back where it matters: in the conversation.
What emerges is not just a service you buy, but a business asset that stays yours.
Who this works for: B2B founders and small teams with a working offer, who feel that growth depends too much on luck.